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When it comes to determining the ideal height of an Instagram (IG) post, there is no one-size-fits-all answer. Every post should be tailored to meet the individual needs of the person creating it. However, there are some general guidelines that can be followed to ensure that your post looks professional and attractive.
Ideal Image Height
The ideal height of an IG post is 1080 pixels. This is the maximum size that will appear on most devices, so it ensures that your post looks crisp and clear. It also allows for some additional text and photos to be included without taking away from the overall impact of the post.
Video Height
For videos, the ideal height is 1080 pixels, but it can also be slightly shorter. The video should be long enough to show the entire video, but not so long that it takes up too much space in the IG feed.
Length of Content
When considering the length of content for an IG post, it's important to keep it short and concise. Ideally, each post should be no more than a few sentences long, as longer posts can be overwhelming and difficult to read.
Hashtags
Hashtags are an important part of IG posts, as they help users find relevant content. When adding hashtags, it's best to use no more than three, as more than that can be overwhelming and difficult to read.
Caption
The caption of an IG post is the text that accompanies the photo or video. It should be short and to the point, and include relevant keywords or hashtags. The caption should also include a call-to-action, such as asking users to follow the account or share the post.