European Sustainable Tourism Initiatives Green Vacations are a set of initiatives that have been developed to promote sustainable tourism in Europe. The initiative includes a range of voluntary commitments from tourism businesses, governments, and organizations to reduce the environmental impact of tourism and to ensure a positive economic, social, and cultural impact for local communities.
The initiatives focus on measures such as reducing energy and water consumption, minimizing waste, promoting sustainable transport, promoting local cultures, and protecting biodiversity. To support businesses in taking these actions, the initiative outlines a set of principles and guidelines for green vacation planning. These include providing information on sustainable destinations, encouraging visitors to support local businesses, and minimizing the environmental impact of activities.
The initiative also encourages businesses to be more innovative in developing sustainable vacation options. This can include offering green packages, such as eco-friendly accommodation and green restaurants, or introducing green activities, such as guided tours of natural areas. Additionally, businesses are encouraged to promote sustainable tourism activities through advertising and marketing campaigns.
The initiative is supported by a wide range of businesses and organizations, including the European Commission, the European Tourism Association, and the World Tourism Organization. The initiative has been successful in promoting sustainable tourism in Europe and has made a significant contribution to reducing the environmental impact of tourism activities.