Itchiness can be caused by a variety of things, such as allergies, skin irritations, or infections. If you're experiencing persistent itchiness, it's important to identify and address the underlying cause. Consider if you've recently changed your laundry detergent, soap, or lotion, as these can all cause skin irritation. Also, check if you have any bites, rashes, or other skin issues, as they can all contribute to itchiness. If you can't identify the cause, it may be wise to visit your doctor and get professional help. They can diagnose any underlying medical issues, and may also be able to recommend a treatment plan to get your itch under control.